![]() ![]() “The world’s premier consumer products company focused on convenient foods and beverages” Pepsi Vision Statement ![]() ![]() In the market for non-alcoholic beverages, It has established itself as a vibrant, young, and passionate brand that is challenging traditional things. Pepsi is a large-scale item that makes use of undifferentiated targeting strategies to stay more competitive and boost sales. Segmentation is the most important strategy that aids to assist the marketing strategy in reaching the right group of customers by offering distinct products. It utilizes mass marketing strategies to concentrate on specific groups of customers with various demographics and geographical regions. Segmentation, Targeting, Positioning – Pepsi Marketing Strategy So what is your Marketing Strategy for Pepsi? Let us discuss. ![]() Pepsi’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. ![]()
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